What is a thought leader?
A thought leader is someone who is considered a leading authority on a topic.
Thought leaders have developed a niche in a particular area. They then trumpet their expertise by sharing content (articles, videos, podcasts, etc.) that is read, viewed or listened to by others in the industry.
This shared content is sometimes proprietary, meaning it was created by the thought leader. This could be a book, blog, a webcast, YouTube videos, podcasts, etc.
When you are a content creator, you stand out; you are unique. But this requires a significant investment of your time. Many hours a day must be devoted to creating your unique content.
Shared content, however, could also be content created by others, that the thought leader is simply consolidating and sharing. This also requires an investment in time, as the thought leader must sift through mountains of content created by others, in order to determine which content is worthy of sharing.
Thought leaders make the most money within their industry. They command more respect and have the greatest credibility within their industry. That gravitas allows them to charge a premium for whatever service or product they sell.
If you want to excel in your career, become a thought leader. Thought leaders are typically the highest paid individuals within their industry.
About Thomas C. Corley
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