Asking for what you want or need is a Rich Habit.

Ask for help, ask for favors, ask for support for your initiatives.

If you don’t ask you won’t get.

Fear, unfortunately, holds most back from asking.

Fear of rejection, fear of being indebted or obligated to someone because they gave you some help, fear associated with deepening a relationship.

Self-made millionaires are successful for many reasons. One reason is they overcome their fears.

If you get turned down or ignored, do what my friend Mark Victor Hansen suggests – say “next” and move on to the next person.

In time, you will get a “yes” and this helps build confidence. Through repetition, asking becomes just another Rich Habit.

Start small. Ask for little things at first. Build up an immunity to rejection around things that don’t matter too much. After some time, you’ll lose your timidity and will start asking for bigger things. You will get many no’s but you will be surprised by how many are willing to give you what you want or need.

Sleep is by far the most important Rich Habit for good health. Inadequate sleep has the following negative repercussions:

1. Reduction in Leptin – Leptin is a hormone that signals it is time to stop eating. Inadequate sleep reduces the concentration of this very important hormone, leading you overeat.
2. Increase in Ghrelin – Ghrelin is a hormone that signals it is time to eat. Inadequate sleep increases the production of this hormone, leading you to overeat.
3. Increase in Blood Sugar Levels – Insulin is a hormone that circulates throughout your bloodstream, notifying your cells to open specific channels on their cell walls to take in glucose, thus removing glucose from the bloodstream. Inadequate sleep causes the cells to become unresponsive to insulin, thus, glucose is not absorbed by the cells, causing high blood sugar levels to continue unabated.
4. Increases Blood Pressure – Sleep deactivates the sympathetic nervous system, which amps up during the day, while you are awake. High blood pressure is the result of an overactive sympathetic nervous system and causes blood vessel walls inside the coronary artery to stretch and become damaged, leading to atherosclerosis, or the build up of calcium deposits (plaques) on artery walls.
5. Decrease in Growth Hormone – Growth Hormone is the great healer of the body – it helps heal damage done to your blood vessels during your waking day. During normal sleep, Growth Hormone surges, cleaning up the mess to blood vessels caused by being awake. Inadequate sleep reduces the production of Growth Hormone, damaging the vascular plumbing throughout the body.
6. Increases Atherosclerosis – Side effect of prolonged, increased blood pressure, caused by inadequate sleep.
7. Increases Weight Gain – Side effect of decrease in Leptin and increase in Ghrelin, as a result of inadequate sleep.
8. Decrease in Memory – Deep Non-Rem sleep occurs throughout the night but is more prominent during the last few hours of sleep. During Deep Non-Rem sleep, the hippocampus transfers information it acquired during the day to different parts of the cortex for purposes of long-term memory storage. Inadequate sleep means you lose those precious few hours of sleep and this impairs memory.
9. Decrease in Immune System – Inadequate sleep depresses your immune system. A depressed immune system can lead to diseases such as cancer, autoimmune disorders,  heart disease, and many other diseases.
10. Increase in Risk of Alzheimers – Amyloid plaque and the protein Tu are removed from brain cells during sleep. Inadequate sleep shortens this janitorial process, causing the build up of these two brain-destroying toxins.
11. Decrease in Testosterone – Testosterone is critical to the maintenance of bone density and muscle strength. During sleep, Testosterone surges, repairing any damage to bones or muscles. Inadequate sleep throws a wrench into this damage-repair process.
12. Decrease in Willpower Energy – You Willpower Rain Barrel becomes empty during the day, while awake. During a full night’s sleep, this rain barrel is completely restored. Inadequate sleep keeps the Willpower Rain Barrel from being filled and this means less willpower energy the following day. Willpower energy is critical to making good decisions and focus. Thus, lake of adequate sleep translates into bad decisions and a lack of focus.

According to sleep researcher Matthew Walker, PhD, the optimal amount of sleep required each day is a range between 7 – 8.5 hours.

Success in business is actually a very simple formula – keep your customers or clients happy.

How do you create happy customers or clients? 

1. Produce value-added products or services and/or
2. Meet or exceed the expectations of those you serve with those products or services.

If your business is struggling, and keeping or acquiring customers or clients is difficult, there are likely two reasons for this:

1. Perceived Inferior Value and/or
2. Perceived Failure to Meet or Exceed Expectations.
   

But, how do you know your customers or clients are not happy with your product or service? 

• Your customers or clients leave you the moment something goes wrong.
• Your customers or clients find a competitor who can provide what you provide, at a lower price.
• Your customers or clients leave you for a competitor, who actually charges more than you.
• Lack of Referrals – If your customers or clients are not regularly referring new customers or clients to you, that is a red flag. Customers or clients will make referrals if they are happy with the product or service you provide. They will not make referrals if they are unhappy with your products or service.

Happy customers or clients see your product or service as superior (value added) or are consistently satisfied or wowed by your product or service (expectations met or exceeded).

Unhappy customers or clients believe your product or service is inferior and/or your product or service consistently fails to meet their expectations.

Change is easier said than done.

Success in life is really about change. In order to get from where you are to where you want to be, you must change.

But, change is a process. From my Rich Habits research, specifically my research on self-made millionaires, I’ve identified seven steps that are part of this change process:

Step #1 Clarity Opens Your Eyes For the Need to Change

Very few people have a clear vision of their life. Most are like leaves on a fall day, floating around, waiting for a breeze to take them somewhere, anywhere. Wealthy, successful people do not wait for breezes to come along. They create their own breezes through the process of clarity of vision.

When you are absolutely clear about the life you want, the car you want to drive, the house you want to live in, the ideal career you’d like to have, the money you desire to make, you turn on certain parts of the brain that then go to work, behind the scenes, trying to transform that vision into reality.

When you are uncertain about your life’s path, you lack clarity. When you lack clarity, you can very easily find yourself on someone else’s path, pursuing their dreams, their goals and their ideas of a meaningful life.

Step #2 Self-Awareness is a Rich Habit Superpower

The fact is, most people lack self-awareness. They are completely unaware of what is going on internally (their thoughts, emotions and habits) or externally (their environment).

There are even videos of people completely unaware of their external environment. Here’s one I like called the bear on the porch.

Self-awareness, however, is a real superpower for the few who possess it.

Self-awareness allows you to recognize your own thoughts, emotions and behaviors. It allows you to see what is going on all around you in your environment. Self-awareness enables you to pivot in order to avoid obstacles, pitfalls, mistakes and toxic people who get in the way of your success.

Self-made millionaires make a daily habit of developing this self-awareness superpower Rich Habit. And it’s one of the reasons they become self-made millionaires.

Self-awareness helps you do many things:

• Self-awareness enables you to see your strengths and weaknesses. This helps you to focus on what you are good at and find others who are happy to do what you are bad at.
• Self-awareness enables you to identify your good and bad habits. This helps you to identify habits that help you succeed and eliminate habits that get in the way of success.
• Self-awareness enables you to identify toxic people. This helps you to avoid being used, abused or dragged into others troubled lives. Toxic people are like potholes along your path to success. They make the journey bumpy and difficult.
• Self-awareness enables you to see dangers, obstacles and pitfalls that are oblivious to others. This saves you time, money and emotional anguish.
• Self-awareness enables you to identify the lessons found in mistakes. This helps you grow and improve.
• Self-awareness enables you to step into the shoes of others and see what they see. This helps you empathize with others. This also helps you when you are negotiating with others.

Self-awareness is a Superpower Rich Habit that is critical to success. Without it, change is impossible and without change, success is impossible.

Step #3 You Must Desire Change

Will you do what needs to be done in order to become the person you desire to be? This is a stop sign for most people. The desire to change needs to be strong enough before you are able to move on to the next step.

There are two catalysts that help boost your desire for change:

1. Surrounding Yourself With People You Admire – When you surround yourself with people you admire and respect, they will influence your thinking and your habits. You will desire to become more like the people you admire. That’s one of the Rich Habits I uncovered in my five-year Rich Habits Study.
2. Disgust – Disgust is a feeling that you’ve reached a dead end in your life. You feel as if your back is up against a wall. Disgust forces you to self-assess. This self-assessment often leads to massive changes in your life.

Step #4 Taking Action Forces Change

The two biggest enemies of success are fear and doubt. They hold most back from taking action. The interesting thing about fear and doubt, however, is that they never go away, no matter how successful you become.

So, if fear and doubt exist for the successful, why don’t they hold them back from taking action?

The problem isn’t fear and doubt. The problem is habit. Successful people simply make a habit of taking action, despite the fear and doubt. They habitualize action.

Only by taking action do you gain the experiences of facing and overcoming obstacles, facing mistakes and learning from them, taking risks and surviving failure.

Through action, you gain life experiences that become a reservoir you can reach into during a time of need.

When you face obstacles, that mental reservoir in your mind says, we’ve faced a similar obstacle before a few years ago and this is the way around it.

When you face an uncertainty, that mental reservoir in your mind says, we’ve faced a similar uncertainty before and this was the mistake we made and need to avoid.

When you face a risk, that mental reservoir in your mind says, we’ve taken a similar risk before and we survived.

Courage grows through action because actions create a mental reservoir of historical experiences which gives you the courage to overcome your fears and take action.

Step #5 Track Set-Backs and Progress

The things we measure, we can change. The wealthy, successful people I studied were fanatics about tracking, measuring and monitoring their progress in many aspects of their lives

Because change is a trial and error process, the actions you take may or may not move you forward in life. But how will you know if you are moving forwards or backwards, if you don’t track your progress? Tracking helps you identify what works and what does not work. It helps highlight mistakes and processes that work.

Also, tracking, especially on a daily basis, acts like an accountability partner. If forces you to confront whatever action you were supposed to take.

Step # 6 Mistakes Force You to Pivot

The self-made millionaires in my study took their mistakes very seriously. They went to great lengths to figure out what they did wrong. Through this arduous mistake analysis process, they gained knowledge from their mistakes. With this new knowledge, they pivoted and went back at it.

Pivoting involves experimenting with different activities until you stumble upon an activity that, thanks to tracking, separates what works from what doesn’t work. You’ll know what works because you’ll experience little blips of success. Those blips of success are life’s way of telling you that you are on the right track and to keep doing what you’re doing.

Step # 7 Turn What Works Into Habits

The self-made millionaires in my study forged into habits, processes that, through experimentation, were proven to work. These daily habits put them on autopilot for success.

But, habits take time. Depending on the complexity of the habit, it can take anywhere from a few days to eight months before a behavior becomes a habit.

Most of the self-made millionaires in my Rich Habits study never saw themselves as anything but ordinary.

Most weren’t very good students growing up. Only 14% were A students. The remaining 86% were either B, C or D students.

Most came from either poverty (41%) or the middle-class (59%), so their parents had few, if any, rich, influential friends who could open up doors for their children. And, since most of their friends were either poor or middle-class, those friends couldn’t open up any doors for them either.

Only 61% of my self-made millionaires went to college. For the rest, the 39%, college was an expensive luxury they just couldn’t afford.

So, how did they break free from poverty or the middle-class then?

A more targeted, better question would be: What unique traits did they posses that elevated them above their socioeconomic peers?

I discovered that every self-made millionaire had six common traits that were responsible for helping them climb out of poverty or the middle-class.

I cover these in detail in my two most recent books – Change Your Habits Change Your Life and Rich Habits Poor Habits, but I’ll share them with you here, in the order of importance:

1. Intense Passion
2. A Desire to Learn
3. Relentless Practice
4. Laser-Like Focus
5. Hard Work Ethic and
6. Patience and Persistence

The great irony is that my self-made millionaires didn’t even know they possessed these traits until some passion deep inside of them stimulated them to take action.

Once they began pursuing that passion, it’s like all hell broke loose.

Their desire to learn more about the thing they were passionate about became an obsession that morphed into a daily habit.

Their love for what they were doing kept them doing it, practicing it, every day until they become proficient, then good, then virtuosos in what they were doing. even when nothing was going right and everything seemed difficult.

Their intense desire to learn and overcome every obstacle forced them to focus like a laser at different times, so they could figure out what to do and what not to do.

An outsider looking in would see my self-made millionaires tirelessly pursuing their passion and conclude that they possessed some unique, manic work ethic.

Because mastery and success took so long, an average of twelve years or more, they forged two co-traits: patience and persistence.

The #1 thing I took away from my very ordinary self-made millionaires is that everyone is born with these success traits hardwired into their DNA and just waiting to be sprung loose.

Unfortunately, they remain dormant until you unleash them. And you unleash them by pursuing things you are passionate about; activities that make your heart sing.

Passion creates the desire to learn.

Passion provides the emotional energy to practice every day for many years.

Passion allows you to focus like a laser in solving problems and overcoming obstacles.

Passion allows you to work long hours for many years, forging a manic work ethic daily habit.

And Passion enables you to take a long view, as you patiently persist in pushing the ball up the hill.

You have really one thing to do in order to succeed in life:

Find something that makes your heart sing and take action on it!

The rest of what you need to succeed, will follow.

Self-Made Millionaires Build Their Financial Empire One Revenue Stream at a Time

In my study of the daily habits of the rich and poor, I learned that most self-made millionaires generated their income from multiple sources:

• 65% had three streams of income
• 45% had four streams of income and
• 29% had five or more streams of income.

Having multiple income streams makes a lot of sense.

When one stream is negatively affected, for whatever reasons, the other streams can come to the rescue and help you survive the downturn, without dramatically affecting your lifestyle.

Some famous examples of this multiple income stream principle at work include:

• Ashton Kutcher invested some of his Hollywood cash on Skype in 2009 when it was valued at just $2.75 billion. Microsoft purchased Skype for more than $8 billion, making Ashton enormously wealthy. (Source: Computer Business Review)
• Arnold Schwarzenegger gets most of his current income from real estate investments he made prior to becoming a famous film star.(Source: Book – Tools of Titans)
• Warren Buffet – Through Berkshire Hathaway, Buffet is invested in 63 companies. That’s a lot of baskets kicking off a lot of income streams. (Source: Berkshire Hathaway)
• Sir Richard Branson has over 200 businesses that kick off streams of income for him. (Source: Autobiography – Finding My Virginity)
• Elon Musk has seven businesses that generate various revenue streams: SpaceX, Tesla, SolarCity, The Boring Company, Hyperloop, OpenAI and Neuralink.(Source: Wired)
• Mark Zuckerberg, through Facebook, owns 69 other businesses that generate various revenue streams.(Source: Wikipedia.org)

Most people have one stream of income – their job. If you do not save and invest your savings in assets that generate additional streams of income, and you lose your job, you could find yourself living with a relative.

Putting all of your eggs in one basket by being dependent on one stream of income is risky. If that basket breaks, what do you do?

Many of the 177 self-made millionaires in my study built their businesses while employed full time. If they can do it, so can you.

How do you create multiple streams of income? In our book, Rich Habits Poor Habits, co-author and self-made millionaire Michael Yardney explains exactly how he helped hundreds of ordinary individuals become self-made millionaires by creating multiple streams of income. Here’s a list of some of Michael’s top tips:

1. Save, Save, Save – Save 10 – 20% of your net income every year.
2. Learn, Learn, Learn – Develop new skills that you can eventually turn into a side business. Acquire knowledge that you can use to start up a side business or that can help you intelligently invest your money in assets that generate passive income. Passive investments include: residential rental properties, commercial rental properties, TICS, triple net leases, seasonal rentals (beach areas, ski resort areas, lake front areas), equity investments (stocks, bonds, mutual funds), annuities, permanent life insurance, royalty-generating property (timber, oil and gas), boat rentals etc.
3. Invest, Invest, Invest – Invest part of your savings in a side business that will one day generate an additional stream of income.
4. Reinvest, Reinvest, Reinvest – Once your side gigs begin generating cash flow, reinvest that cash flow to either grow the business or invest that cash flow in other side businesses or assets that generate passive income.

If you can’t do it on your own, partner with others and keep building your side businesses or passive investments. That’s what self-made millionaires do. Very few do it on their own.

Three streams of income seems to be the magic number for the self-made millionaires in my Rich Habits Study, but the more income streams you can create in life, the more secure your financial house will be and the more wealth you will create.

In 1993 I was offered a high paying job as a Principal at one of the largest CPA firms in the world. I was 32 years old at the time, with a wife and three very young children I absolutely adored.

After great deliberation, I decided to turn down the job. I was concerned that the job would take me away from my family too much. Family, I rationalized, was more important than money. I actually felt noble and proud of myself for making the “right” decision.

I did not think much about that decision until more than a decade later, when I began interviewing the 361 rich and poor people who were part of my Rich Habits Study.

I learned from that five-year exercise that rich people do not let fear guide their decision-making.

Don’t get me wrong, rich people do not ignore their fears. But they do deal with fear differently than the poor people in my study did.

The millionaires had a Rich Habit when it came to decision-making that incorporated two elements:

1. Confront Your Fears – They would make a list of all of the things that could go wrong with any big life decision.
2. Plan for the Worst – They would create contingency plans to deal with each worst-case scenario.

If one of those worst cases did happen, they were not caught off guard – they had anticipated it far in advance and had a plan to deal with it, already in place.

The poor people in my study, however, had a Poor Habit of focusing on their fears and making decisions that were fear-based.

It was not long after finishing my study that I realized my 1993 big life decision was anything but noble – it had actually been dictated by fear.

So, eleven years later, I did just what the rich people in my study did – I confronted the fears behind my 1993 decision:

1. I was afraid I would not see my children grow up.
2. I was afraid I might hate the job.
3. I was afraid of not meeting my new company’s expectations and that they would fire me.
4. I was afraid I would not like the people I worked with.

Four fears dictated my decision-making. And it came at a cost – we struggled financially for many years thereafter and I was forced to secure a second part-time job to help bring in more money, which ironically meant I did not see my kids as much as I wanted to.

Never make big life decisions that are driven by fear. When faced with a big decision forge the habit of confronting your fears, create contingency plans for each worst-case scenario, put all of your fears on the bookshelf (ignore your fears) and then make a decision.

Decisions made out of fear, almost always turn out to be the wrong decisions.