You’ve met them. They are everywhere. One year they are obsessed with selling something unique over the Internet. The next year they are a mortgage broker. And the next year they’re consultants consulting on something. Every year they are onto something new and incredible.
These people are Fadchasers – individuals who suffer from Bright Shiny Object Syndrome, perpetually chasing some new business or some new money-making fad. They lock onto the latest, greatest money-making scheme they come across. A perfect example of this is Bitcoin. Bitcoin investing is the latest fad. Everyone is jumping on the Bitcoin wagon, hoping to strike it rich quick.
Unfortunately, as with all Fadchasers, after a few years of not making a “killing”, they lose interest, shut down their business and move onto something new. Fadchasers never become rich and successful because they don’t stick to anything long enough.
You can’t spend your life throwing mud at the wall to see what sticks. At some point you need to put a stake in the ground and commit to doing one thing and doing it until you become an expert in it. This takes many years, sometimes decades, perhaps even a lifetime.
According to my Rich Habits research, the true path towards success and riches is in finding something you like doing and then devoting the REST OF YOUR LIFE to it. Success requires commitment, persistence and consistency. It takes time. This path to success is not a fast, instant gratification path, but it is the surest path.
About Thomas C. Corley
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