Two of the three paths to wealth are:
- Becoming a Virtuoso and
- Pursuing a Dream
(The third path is the Saver/Investor path).
In both cases, the determinant of success hinges upon how much value you add to the lives of others.
Most people have a “what’s in it for me” attitude about doing business with others. And most people are not successful and thus, not wealthy.
Successful people have a “what’s in it for you” attitude. And that attitude is a game changer.
It shifts the focus from all about me to all about you, from selfishness to selflessness, from taking to giving.
Wealth is merely a byproduct of success and success is a byproduct of how much value you add to the lives of others.
But how do you know if you are adding value to the lives of others in such a way that it elevates you above your competition?
To answer that, you must answer the following questions:
- Does what you do improve the lives of others in some way?
- Does what you do exceed the value provided by your competition?
- Does what you do consistently exceed the expectations of those you serve?
- Are you able to charge your customers, clients, etc. a premium for that value in the form of higher prices, fees, etc.
If you were Apple, the answer to all of those questions would be YES.
Developing a niche is a great way to get a YES to each one of those questions. Niche’s require that you become a virtuoso.
Pursuing a dream is another way to get a YES, as well. Successful Dreamers are typically entrepreneurs who have a unique product or service that sets them apart from everyone else in their industry.
About Thomas C. Corley
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