What the Rich Don’t Do With Their Money


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When it comes to managing and investing money, the rich are very different from the non-rich. From my five-year study of the rich and the poor, I discovered that there were certain common money management mistakes the rich never seemed to make.

The Rich Avoid Uneducated Risk Taking

The rich do their homework. They study investments for months before deciding to invest any of their money. They eschew those emotion-based “can’t lose” investments that always seem to do the very opposite. The non-rich don’t do their homework. They don’t study investments. They take uneducated risk.

The Rich Avoid Fad Investing 

The rich don’t always take the advice of their “experts”, but they do seek feedback from them regarding potential investments. They don’t seek out investment advice from their friends or family, unless their friends or family happen to be “experts”. As a result, they don’t fall victim to investing their money in hot tips or the latest fad.

The Rich Don’t Panic 

Because the rich have spent many years building their wealth, they have the financial resources, the liquidity, to weather the volatility of the stock market. As a result, they do not panic, like the non-rich tend to do, when market conditions turn south. The rich stick to their plan and ride out the down markets, and continue to buy, while everybody else is selling.

The Rich Don’t Put All of Their Eggs in One Basket

Most of the non-rich have their money tied up in a retirement account or some singular investment account that is invested primarily in the stock market. Conversely, the rich diversify their investing. They have their money invested in many baskets:

  • Some of their money is in the stock market
  • Some of their money is invested in real estate rental property
  • Some of their money is invested in limited partnerships
  • Some of their money is invested in TICS
  • some of their money is invested in triple net leases
  • Some of their money is invested in private equity funds
  • Some of their money is invested in bonds and other fixed investments

The Rich Do Not Depend on Hope and a Prayer

The rich use financial advisors to help them craft a well-thought out financial plan that they will follow for many years, or until the financial goals of the plan are achieved. The non-rich do not create financial plans. They wing it. Their investment strategy is hope and a prayer.

The Rich Do Not Succumb to Unbridled Optimism

The rich make investments anchored in reality. They do not go into investments with rose-colored glasses on. They understand that investing is a long-term propositioin. They expect the stock market to go up and down, numerous times, while they are investing in it. The non-rich see only the upside while investing. When the market does eventually turn, their rose-colored glasses break and they run for the hills, pulling their money out as fast as they can.

The Rich Don’t Liquidate

Because the rich follow a plan, they don’t liquidate their investments at the first sign of market volatility. They stay invested. And they continue to invest, even when the market is down.

The Rich Avoid the Herd Mindset

The rich do not follow the herd when it comes to investing. They follow their plan. The non-rich make investments based on what everybody else is doing. Their plan is to follow the herd.

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Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, CFP, holds a master’s degree in taxation and is President of Cerefice and Company, a CPA firm in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. Lisa Schreiber says:

    Excellent and timely information…thank you!

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