It’s very easy to fall in love with an idea.
Most entrepreneurs do. They fall head over heels in love with their idea. In a sense, they marry their ideas.
When you marry an idea, you become petrified that the competition will steal your idea from you. You fear being left at the alter, as your idea runs away with the competition.
But the most successful entrepreneurs do not fall in love and marry their ideas – they take their ideas on a date instead.
Those who “date” their idea, test its marketability to a small group – they pilot their idea in the marketplace.
This dating or piloting process helps provide the entrepreneur with valuable feedback from their micro marketplace. The feedback allows them to pivot, or make adjustments, prior to rolling out their idea to a broader marketplace – their target market.
Piloting not only helps improve the product or service offering, it also helps you better understand who your target market actually is.
Dating, or piloting your idea, is all about learning.
You learn from feedback what enhancements need to be made to your product of service.
You learn from feedback who you should be targeting your product or service to.
You learn from feedback how much to charge for your product or service.
You learn from feedback the best way to deliver your product or service.
You know you are on the right track when your micro market starts writing checks. When money starts to flow in from your micro market, that is the time to ask your idea for its hand in marriage. Not before.
Never fall in love and marry an idea. Always date your idea first. Find out if it’s worthy of marriage. Then, make the big, long-term commitment.
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