The Rich Habits of Sir Richard Branson


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Richard Branson was not a good student. He struggled with ADD and dropped out of Stowe School, a very prestigious, private boarding school in England, in order to pursue his dream of publishing his own magazine, which eventually grew into a mail-order record business, known as Virgin Records.

Today, Virgin Group encompasses 400 businesses around the world, employing 50,000 people.

As an extension of my Rich Habits research, I devote hours every day studying the lives of rich people and poor people. I’ve amassed quite a bit of research data on numerous individuals. Richard Branson is one of those individuals. I thought I’d share with you some of Richard Branson’s Rich Habits:

Choose a Path Towards Creating Wealth

There are 4 path’s to creating wealth:

  1. Saver-Investor
  2. Senior Executive of Major Business
  3. Virtuoso
  4. Dreamer-Entrepreneur

Branson chose the Dreamer-Entrepreneur path.


Branson had a vision of the life he desired to have. He has devoted his life to that vision.

Control Your Emotions

Branson believed it was critical, especially in negotiations and dealing with employees, to always remain calm and collected.

Exceed The Expectations of Others

Most of Branson’s businesses are service-based. His goal was to always try to exceed the expectations of others. For example, when Virgin Airlines first started, all first class customers were picked up by a limousine and driven to the airport.

Control the Words That Come Out of Your Mouth

Branson was never openly critical to his employees. Instead, he advocated for offering only praise to employees He believed encouragement was the secret to getting the most out of employees.

Always Seek Feedback

Branson sought feedback from employees and customers. He believed constant feedback was critical to success.

Learn to Pivot

In his book Like a Virgin, Branson stated that only a fool never changes his mind.

Take Calculated Risks

Branson took significant risk in starting and growing the Virgin brand. But, he only took Calculated Risks. Calculated Risk is the primary type of risk the self-made millionaires in my Rich Habits Study took. It requires doing your homework and planning for every good or bad outcome. When it came to taking risks, Branson always had an escape hatch, or Plan B. For example, when he started Virgin Airlines, Branson knew very little about the airline industry. So, his Plan B required the airline who sold him his first airplane to buy it back, in the event Virgin Airlines failed.

Be Persistant

Branson refused to surrender to adversity. He believed one of his greatest traits was his ability to bounce back after a setback. He stated in his book, Like a Virgin, that bouncing back from adversity is the #1 trait of successful entrepreneurs.

Take Action on Big Goals

Branson believed it was critical to think big and build small. Almost all of his businesses were start-ups. They began small and grew organically. But his vision was always the guiding light, the path, that helped those businesses grow into large companies.

Be Fearless

Branson believed you must be fearless when venturing into new areas. In order to alleviate that fear, Branson and his team took Calculated Risks and always had a Plan B.

Follow Your Passions

Branson believed that doing what you loved was the thing that enabled you to develop your skills and expose your innate talents.

Engage in Daily Exercise 

For the past 50 years, Branson has devoted himself to daily exercise. In fact, he often describes himself as an exercise junkie.

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Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, CFP, holds a master’s degree in taxation and is President of Cerefice and Company, a CPA firm in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. Thanks for sharing this valuable info.
    I recently renewed my daily exercise regimen.

  2. Christine Esser says:

    Great tips. Sharing. Thank you.

  3. Lisa Schreiber says:

    Happy 4th, Tom! This is great info. about Branson and his success strategies.

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