Most are completely oblivious to their own behaviors, habits and thinking as well as conversations of others, actions of others and their surroundings. Study after study has been conducted regarding this and they even came up with a phrase to describe it – Inattentional Blindness.
The main cause of this Inattentional Blindness is the brain’s inability to multi-task – to consciously do two things once.
For the most part we are only able to focus on one thing at a time. Everything else simply fades away, ignored by our conscious mind. Our brain’s Reticular Activating System (RAS), together with the Insular, blocks all sensory input, other than that input needed to complete the task at hand. This RAS/Insular gatekeeper will only deviate from this filtering function when something unexpected or novel comes to its attention.
For example, you are in a crowded, noisy airport. Hundreds of voices merging into one long buzz. Suddenly, you hear someone call out your name. At once, your RAS comes to life and you find yourself instinctively training your focus in the direction of the sound of your name, above all the noise.
The power to focus and ignore almost everything outside our focus is why humanity has been able to send a man to the moon, build the Brooklyn Bridge, split the atom and achieve so much. The ability to focus so intently on one thing is one of our greatest strengths.
It is the reason why famous, successful people like James Cameron (director of Terminator movies, Titanic and Avatar) Jim Carrey (famous comedian/actor) and JK Rowling (Harry Potter author) were able to lift themselves out of extreme poverty and transform themselves into self-made millionaires.
All three, at one time, were so poor, their home was their car.
Unfortunately, the vast majority of individuals hold on to the belief that it is virtually impossible for a poor person to break free of poverty and become rich. This one limiting belief keeps millions stuck in poverty, generation after generation.
And that is unfortunate, because the power of focus is the poor person’s escape hatch. It can lift any individual out of the most dire of financial circumstances.
The power of focus is humanity’s great superpower.
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