Tip o’ the Morning to Ya – The Power of Persuasion

Rich Habits Word of the Day

Blarney – Exaggeration, overpraise.  Tom considered his argument blarney but, somehow, it worked and he got what he wanted.

Rich Habits Fact of the Day

Kissing the Blarney Stone is said to give a person eloquent speech. How this Irish tradition came about is told in a variety of tales that have been passed down through the ages. The Blarney Stone has a legendary history that combines Celtic mythology with facts from the Middle Ages. It is a popular destination, attracting over 300,000 visitors a year come to receive the gift of flattering and persuasive speech.

Blarney Castle is in a small town of Blarney about five miles northwest of Cork, Ireland’s second largest city. The castle, that still stands today, was built in 1446 and is the third one on this site. The first was made of wood in the 10th century; the second was out of stone in 1210. Cormac McCarthy, the King of Munster, sent 4,000 men to help the Scottish defeat the English in 1314 at the Battle of Bannockburn. In appreciation for his help, he was given part of the “Stone of Scone,” also known as the “Stone of Destiny,” as a gift by Robert the Bruce. It was brought back to the McCarthy stronghold, Blarney Castle.

Rich Habits Lesson of the Day

The power of persuasion is not a gift but a skill. Persuasion is all about effective negotiation. There are really only two steps. The first step in persuading anyone to do anything is to understand their wants and needs. The next step is to trigger a positive or negative emotion about their wants and needs. “If you hire me as your salesman I will double your sales, which will double your income and allow you to buy a house by the beach for your family.”  Once the emotion is triggered, the subconscious will go to work on the person you are trying to persuade and work its magic of reprogramming that person’s thinking and behavior. Triggering an emotion is a critical component because the subconscious only receives emotionalized thoughts. Emotion is the key that opens the door between the conscious and subconscious mind.

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Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, CFP, holds a master’s degree in taxation and is President of Cerefice and Company, a CPA firm in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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