Financial goals are not goals. They are wishes or dreams. Imbedded in your financial wish or dream, however, are your real goals. If your financial wish is to make an additional $50,000 a year ask yourself what actions, knowledge and skills you will need in order to realize your wish. What do you need to do in order for your wish to come true?
Example: I wish to make an additional $50,000 a year in my coaching business. What are the goals? What action do you need to take in order for that wish to come true? Let’s say you need an additional 25 clients. What do you need to do to get those clients? Speaking engagements? Seminars? Direct mail? Networking? Contribute to the media? Write a book? Write articles? Increase referrals?
It may be making 5 calls a day to pursue speaking engagements. It may be joining a network group that meets once a week. It may be sending out 5 mailers a day to businesses. It may be devoting time every day to writing a book. It may be pitching the media 5 times a day for media interviews.
You need to define the action steps first that will allow you to increase your income $50,000 a year. Then break those action steps down into weekly or daily activities. Those activities are your goals, not the $50,000. Activities are goals, not money.
About Thomas C. Corley
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