The Power of Likeability


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Ninety-five percent of the rich in my Rich Habits Study indicated that being liked was critical to their success. Conversely, only 9% of the poor felt being liked was important to success.

As it turns out, the rich were on to something big. 

You’re probably familiar with the phrase, “there’s safety in numbers”. One of the key factors responsible for the incredible success of the human race has been our ability to form social groups.

In the early days of human existence, those who were not part of a group became food for predators. Isolation almost certainly spelled death. 

Being part of a group was so critical to our survival a a species that it became hardwired into our DNA over the past ten million years.

When someone says, “I like you”, either directly or indirectly (gossip), it changes how you view that person.

Success has many moving parts. Being liked is one of those moving parts. It’s fundamental to success. When you are able to get people to like you, it alters their behavior towards you.

You can get people to do almost anything you want if you tell them you like them. Our brains put people who like us on a pedestal.

If you like someone, let them know. They will be happy to help you as you march along the path towards success.





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Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, CFP, holds a master’s degree in taxation and is President of Cerefice and Company, a CPA firm in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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