Make the Call – The Life Event Call


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One of the strategies the wealthy use to build long-lasting, valuable relationships is the Life Event Call.

These calls are made to clients, customers, patients or any relationship you value and want to grow, in order to recognize a particular event that occurred in the contact’s life.

An example would be if a client or their spouse had a child. Make a call simply to congratulate them on the birth. Happiness emotions are running high and emotions, good or bad, hold the key to long-term potentiation (long-term memory formation).

When they get that call from you, it will stick in their memory banks and you will forever be associated with one of the happiest events of their lives.

Other examples of opportunities to make a Life Event Call are:

  • Graduations
  • Promotions
  • New Job
  • Death
  • Illness
  • Marriage
  • New Home
  • Relocation
  • Any events in the lives of the children of your valuable relationships
  • Awards
  • Accomplishments

Life Event Calls put your relationships on steroids. They grow the roots to the relationship tree deeper and faster than any other relationship-building strategy.






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Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, CFP, holds a master’s degree in taxation and is President of Cerefice and Company, a CPA firm in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. Tom,
    People do business with those they know, like and trust! Reaching out to our clients during their life events is a great way to build that trust and to just be there for one another. Sales equals relationships, and your post reminds me that is one of the things top sales pros do is be there for their clients at life events. I think its also a human value and need to connect. Thanks

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