80% of the wealthy call their contacts religiously at least once every other month just to say hello. There are two purposes to this call. The first is to keep the relationship alive through constant contact. The second purpose is about gathering certain information. In other words, it’s a reconnaissance mission. They are calling to gain intelligence on their contact. The more information they can obtain about their contact’s family, friends and life, the more valuable that relationship becomes to them. Rich people have been doing this for years. They understand that one day this information will pay dividends. Oftentimes, these dividends represent some monetary or financial gain or help open some door for themselves or a family member.
35 Things the Wealthy Gather on Their Contacts:
- Basic contact information: name, address, phone, email, Twitter, Facebook etc.
- Are you married?
- If yes, what is their spouse’s name?
- Do you have any children?
- If so what are their names?
- Birthdays of contact, spouse and children
- Interests/Hobbies of contact, spouse and children?
- Schools contact, spouse and children attend/attended?
- What are they most proud of?
- Do they know any celebrities or important people? Who?
- What do they do for a living?
- What does their spouse do for a living?
- What do they like reading?
- Do they read blogs? If so, what blogs?
- Previous employment of contact and spouse?
- If their children work, what do they do, where do they work?
- Political affiliation?
- Religious affiliation?
- Where did they live before their current home?
- Do/did they or any member of their family play sports? If so, what and when and do they still play?
- Do they like sports?
- Do they drink alcohol? If so, what do they drink?
- What’s their favorite foods?
- What type of car do they drive?
- What are their goals?
- What groups, non-profits or community organizations are they affiliated with?
- Where do they like to vacation?
- What did their parents do for a living?
- Where did they grow up?
- Significant achievements/accomplishments?
- Favorite celebrities?
- Licenses, designations they may have?
- Strengths and weaknesses?
- Do they exercise? If so, what do they do?
- Who are their important relationships: attorneys, CPAs, financial advisors, religious etc.
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