Failing to meet expectations is the #1 cause of unhappiness and discontent.
Successful people make a habit of managing the expectations of those they serve. They understand that failing to meet the expectations of others results in lost clients or lost customers. As a result, they seek to manage expectations others have in them at the outset. They Under-commit and then they Over-deliver.
As a client or customer, when your expectations are exceeded you come back for more. Why? Because you like the feeling. You like feeling happy about the product or service you purchased.
When you make a habit of under-committing and over-delivering, you set yourself up for success. People will pay for anything that brings them happiness. They will loyally pay, over and over again, those who consistently meet or exceed their expectations. The richest and most successful people have a tribe of loyal clients or customers seeking a repeat of the consistent expectations experience they provide.
About Thomas C. Corley
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