Under-commit and Over-deliver


Tom Corley boats - crop

Failing to meet expectations is the #1 cause of unhappiness and discontent.

Successful people make a habit of managing the expectations of those they serve. They understand that failing to meet the expectations of others results in lost clients or lost customers. As a result, they seek to manage expectations others have in them at the outset. They Under-commit and then they Over-deliver.

As a client or customer, when your expectations are exceeded you come back for more. Why? Because you like the feeling. You like feeling happy about the product or service you purchased.

When you make a habit of under-committing and over-delivering, you set yourself up for success. People will pay for anything that brings them happiness. They will loyally pay, over and over again, those who consistently meet or exceed their expectations. The richest and most successful people have a tribe of loyal clients or customers seeking a repeat of the consistent expectations experience they provide.


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Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, CFP, holds a master’s degree in taxation and is President of Cerefice and Company, a CPA firm in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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