The Success Stew

There are many ingredients that make success possible:

• Added Value – You must bring to the table some added value. Whatever product or service you are selling must be just a little bit better than the competition.
• Slight Edge – You must have some slight advantage over the competition. Your slight edge could be anything: a superior skill, superior knowledge, better product, better service, stronger work ethic, better habits, more creativity, more powerful contacts, etc.
• Expert Knowledge – You must know your industry, company, competition, or field inside and out. You must be an expert in your knowledge.
• Expert Technician – You must have skills that set you apart from your competition; skills you have honed for many, many years.
• Strong Work Ethic – You must be able to put in the hours. A strong work ethic means, on a daily basis, you devote many hours to your craft.
• Intense Focus –  You must have the ability to focus, single-mindedly on one thing for many hours, many weeks, many months and many years until you successfully complete that one thing. Every dream, every goal, every project must have your undivided attention.
• Power Relationships – You must forge relationships with individuals who can open up doors for you.
• Apostles – You must have apostles for your cause. These could be individuals you hire (employees or contractors), or they can be fellow dreamers – individuals who share your dream and your vision. When you have a team of apostles, pushing the ball up the hill is much easier.
• Persistence – You must possess the mindset that you will never quit. As Elon Musk famously said, “I would have to die or become physically disabled before I quit.”
• Good Luck – Perhaps the most important ingredient to success is good luck. Without some good luck, success is virtually impossible. Good luck only visits the relentlessly persistent. If you keep at it long enough, you will eventually get lucky.

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