Everyone Has a Brand


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One of my gym friends, Bruce, was telling me about one of his employees while we were working out.

“He’s such a gentleman,” Bruce said.

“What do you mean by gentleman, Bruce?” I asked.

“In all of the thirty years he’s worked for me, not once have I ever heard him curse or utter a bad word about anyone.”

Everyone has a brand. You may not be aware of it, but your brand is a neon billboard that tells others who you are.

What you do and say, on a daily basis, creates your brand.

  • “He’s a gentleman.”
  • “She’s very smart.”
  • “He’s a hard worker.”
  • “That woman is the nicest person you’ll ever meet.”
  • “He’d give you the shirt off his back.”
  • “She’s a fair weather friend.”
  • “The best Accountant I’ve ever had.”

Your brand follows you wherever you go and pays visits to family, friends, co-workers and acquaintances, when you are not even in their presence.

What would you like your brand to be?

I know what I want my brand to be for next year. I want to be a gentleman.

So, my big goal for next year is go an entire year without cursing.

How about you? What would you like your brand to be next year?

Find one positive, brand-changing attribute, and make that your goal for next year. Pick just one. Make it simple. Eventually, it will become a daily habit that will broadcast who you are to the entire world.

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Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, CFP, holds a master’s degree in taxation and is President of Cerefice and Company, a CPA firm in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
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  1. Victor Taylor says:

    Always enjoy your daily e-mail. I save them all in my self improvement folder. I like your plan for the year and I am going to do the same. No cursing in 2018

  2. A good name is more desirable than great riches, and high esteem, than gold and silver. Proverbs 22:1
    I think the moral is a brand is worth more because great riches could be won in a lottery, earned unethically etc.

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