One of my gym friends, Bruce, was telling me about one of his employees while we were working out.
“He’s such a gentleman,” Bruce said.
“What do you mean by gentleman, Bruce?” I asked.
“In all of the thirty years he’s worked for me, not once have I ever heard him curse or utter a bad word about anyone.”
Everyone has a brand. You may not be aware of it, but your brand is a neon billboard that tells others who you are.
What you do and say, on a daily basis, creates your brand.
- “He’s a gentleman.”
- “She’s very smart.”
- “He’s a hard worker.”
- “That woman is the nicest person you’ll ever meet.”
- “He’d give you the shirt off his back.”
- “She’s a fair weather friend.”
- “The best Accountant I’ve ever had.”
Your brand follows you wherever you go and pays visits to family, friends, co-workers and acquaintances, when you are not even in their presence.
What would you like your brand to be?
I know what I want my brand to be for next year. I want to be a gentleman.
So, my big goal for next year is go an entire year without cursing.
How about you? What would you like your brand to be next year?
Find one positive, brand-changing attribute, and make that your goal for next year. Pick just one. Make it simple. Eventually, it will become a daily habit that will broadcast who you are to the entire world.
Always enjoy your daily e-mail. I save them all in my self improvement folder. I like your plan for the year and I am going to do the same. No cursing in 2018
A good name is more desirable than great riches, and high esteem, than gold and silver. Proverbs 22:1
I think the moral is a brand is worth more because great riches could be won in a lottery, earned unethically etc.