Create a WOW and Success Will Follow


Tom Corley boats - crop

Have you ever been wowed? We remember wow events. They stick in our mind. Wow’s happen when someone does something for you, paid or unpaid, that wow’s you. It stokes your emotions. Emotions, it turns out, creates long-term memories. When you wow someone, you create a long-term memory for that person. They will never forget what you did to wow them.

In pursuing any dream, the ability to create a wow event will dramatically improve your chances of making that dream a reality. When what you do wow’s another person, it causes a buzz. That buzz spreads like a virus through the social networks of the individual who was wowed. Soon family, friends and co-workers are looking for their own wow event. This draws more people into your herd. The more people you are able to wow, the larger your herd grows. In time, you will have a large herd. Millionaires have large herds, deca-millionaires have bigger herds and billionaires have the largest herds.

The key to realizing your dreams and success, therefore, is to wow those you serve. You wow others when what you do exceeds their expectations. When our expectations are exceeded, we remember it. And we tell others about it. So, if you want to make your dream a reality, if you want to be a success, you need to wow others. Creating a wow in what you do will virtually guarantee success. So go out and start wowing others. And watch your herd grow!

Be Sociable, Share!
Thomas C. Corley About Thomas C. Corley

Tom Corley is a bestselling author, speaker, and media contributor for Business Insider, CNBC and a few other national media outlets.

His Rich Habits research has been read, viewed or heard by over 50 million people in 25 countries around the world.

Besides being an author, Tom is also a CPA, CFP, holds a master’s degree in taxation and is President of Cerefice and Company, a CPA firm in New Jersey.
Phone Number: 732-382-3800 Ext. 103.
Email Tom
| Download Media Kit


  1. love it Tom! In fact your Tip o’ the morning always seems to come right on time. I was working on my brochure for my clients and I kept adding more bang for the buck and it really made me feel good. One client was so happy she said “this is amazing value!” -I’d call that a wow.
    Have a great day and happy belated birthday-i hope it was a blast
    KK x

  2. Vanessa S. Lewis says:

    Hi Tom,
    Love this! There is a book I’m currently reading that claims in addition to wowing your customers we can encourage loyalty with giving them effortless experience and helping them remember you by making their job easier: providing consistent results, staying reliable and communicating as often as necessary with them. Customers are most often look for the bottom line, and may or may not get top-notch service. This is the perfect chance for us underdogs to beat out the competition by encouraging loyatly. Hope this adds to the discussion! Thanks again, Vanessa

Speak Your Mind