Starting a business leads you downs paths you’d otherwise never tread. For most, this uncertainty is way beyond their comfort zone, so they hold on to dear life to employment. But for those few brave souls who venture into the looking glass of entrepreneurship, they are in for the experience of a lifetime.

In the beginning, that experience is fraught with many unknowns. The obstacles and pitfalls force you to change, to grow and to learn very quickly what to do and what not to do. Sometimes the lessons are painful, but only in pain can you appreciate pleasure. Eventually, you will figure things out, get it right, develop processes to prevent further mishaps and experience the wonderland of entrepreneurship – more money, more control over your time and more freedom.

Along your Wonderland adventure you will meet many interesting people. Some will discourage you, others will take advantage of you, a few will talk a great game but fail to deliver on their promises and there will be those you meet who will actively stand in your way, preventing you from moving forward. This downside of entrepreneurship is a learning experience. Eventually, you will be able to see these types of people a mile away and avoid them.

But, along your journey, you will also meet some people who will help you. These individuals will energize and inspire you. They will open doors for you. They will mentor you. They will go out of their way to steer you in the right direction. This is the upside of entrepreneurship. Eventually, you will also be able to see these types of people a mile away and learn to embrace their help.

Fortune favors the brave. Luck visits entrepreneurs in a way that can never be anticipated. Luck favors the bold and the brave. All luck asks is that you take action. There is a Wonderland of opportunities out there but you only have one life to find out what those opportunities are.

Have you ever been wowed? We remember wow events. They stick in our mind. Wow’s happen when someone does something for you, paid or unpaid, that wow’s you. It stokes your emotions. Emotions, it turns out, creates long-term memories. When you wow someone, you create a long-term memory for that person. They will never forget what you did to wow them.

In pursuing any dream, the ability to create a wow event will dramatically improve your chances of making that dream a reality. When what you do wow’s another person, it causes a buzz. That buzz spreads like a virus through the social networks of the individual who was wowed. Soon family, friends and co-workers are looking for their own wow event. This draws more people into your herd. The more people you are able to wow, the larger your herd grows. In time, you will have a large herd. Millionaires have large herds, deca-millionaires have bigger herds and billionaires have the largest herds.

The key to realizing your dreams and success, therefore, is to wow those you serve. You wow others when what you do exceeds their expectations. When our expectations are exceeded, we remember it. And we tell others about it. So, if you want to make your dream a reality, if you want to be a success, you need to wow others. Creating a wow in what you do will virtually guarantee success. So go out and start wowing others. And watch your herd grow!

Life rewards you with good luck when you make good choices and punishes you with bad luck when you make bad choices. It is a universal law: bad choices – bad luck, good choices – good luck. Every decision you make builds the foundation of the life you live. If you make prudent choices you build a foundation of success in life. If you make imprudent choices you build a foundation of struggle. You need to make a habit of making good choices.

Everyone makes poor decisions every now and then. The key is to learn from the bad decisions you make and not repeat them. When you continue to repeat making the same bad decision it’s no longer a mistake, it’s a conscious choice, a way of life.

When you find your life’s purpose, that thing you were meant to do, born to do, you know it. There is no doubt. You are 100% certain. If you have any doubts about whether you are pursuing a career that is your life’s purpose, you are not. Doubts are life’s way of informing you that you haven’t found your main purpose in life.

So how do you find your main purpose? Your main purpose is revealed any time you try something new and right out of the gate that new thing comes easy. Being a quick study at something or a natural at something is just life’s way of informing you that you have some unique talent. It then becomes your job to perfect that talent. When you find your unique talent, your main purpose, and pursue it for the rest of your life, the rewards are financial and emotional. You will make more money because you will want to engage in your main purpose 24/7. The more you repetitively practice any skill, the better you get and the more expert you become. The world rewards experts with higher compensation because true expertise is a rare and valuable resource.

We all have innate talents but most of us never unearth our unique talents. We get stuck in jobs that we don’t like, that make us unhappy and our paychecks or net profit reflects that. The key to finding a main purpose, a hidden talent, that can become your life’s profession is to engage in new skill-based activities. Explore various professions full time while you’re young for at most two months until you find something that comes easy. If you’re not young, your time is limited to mornings, nights and weekends. Finding your main purpose on a part-time basis will take you longer. It may take as long as six months for each new activity. If the new activity does not come easy and is actually harder for you than others, move on. You don’t have an innate talent for it. Keep experimenting with new, skill-based activities until you stumble upon something that comes easy to you. When you find your main purpose in life everything about your life will change. Happy hunting.