Parents serve a very important, basic function in society – they turn children into functioning adults. This is a critical function because without it, society would fall into utter chaos.

But if you want more for your children, you must become more to your children, than a parent. You must become a success mentor.

About 24% of the self-made millionaires in my Rich Habits Study had success mentors. Interestingly, when I asked them how important were their success mentors to their success, 93% said they owed all of their success and wealth to their mentors.

Also, these mentored-millionaires said that their success mentors fast tracked their success. Their mentors taught them what to do and what not to do, which helped them avoid costly mistakes. They also served as advisors, helping to guide them in making the right decisions/choices in life.

As I mentioned, only 24% of the self-made millionaires in my study were fortunate to have had a mentor. That is because finding a mentor is hard. Seventy-six percent of the self-made millionaires in my study did not have any mentors. As a result, they had to figure out things the hard way, through the school of hard knocks. The school of hard knocks lengthens the success journey due to costly mistakes made along the way to gaining wisdom.

Which brings me to parents. Parents are often the only shot most of us get at having a mentor in life. The fortunate few who are raised by success mentors, achieve unusual success in life.

Warren Buffet

Warren Buffet’s father was a stock broker. It’s no accident that Buffet became the world’s best known value investor. He was mentored by his dad.

The Kennedy’s

Joseph Kennedy was a very successful politician who mentored sons JFK, Bobby Kennedy and Teddy Kennedy.

Ken Griffey, Jr.

Ken Griffey Jr., arguably the most talented baseball player ever, was mentored by his professional baseball player-dad, Ken Griffey (NY Yankees).

Bill Belichick

Many probably don’t know that Bill Belichick’s father was a football coach for Navy for 33 years. At age three Bill could be found on the knee of his father watching film of Navy football players. Bill was mentored by his dad.

Parents are in a very unique position. They have the opportunity to be success mentors to their children. All they need is knowledge.

In my Rich Habits research, I found few books that taught parents how to raise millionaire children. So, I decided to write one – Rich Kids.

Parents who become success mentors to their children teach their kids what to do and what not to do. They help guide them in important life decisions and choices.

Imagine if every parent decided to become a success mentor to their children. What a very different world it would be.

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You may find this hard to believe, but Mike Tyson was a self-help nut.

Once Tyson came under the watchful mentoring eyes of Cus D’Amato, he embarked on an intensive self-help regimen that transformed him from a street thug into a boxing legend.

Tyson’s book, Undisputed Truth is a testament to the power of self-improvement. This book is filled with all sorts of self-help information Tyson learned from legendary trainer, Cus D’Amato. It is actually an amazing education, this book, if you can get past all of the horror that was Tyson’s non-boxing life. Cus taught things to Tyson that were straight out of bestselling self-help books such as Think and Grow Rich, The Power of the Subconscious Mind and even my book, Rich Habits.

In fact, I was shocked how many Rich Habits Cus taught Tyson. What those teachings did was create perhaps the greatest, most successful boxing heavyweight, the world had ever known.

There were so many firsts in Tyson’s dramatic boxing career that you cannot dispute the affect those self-help lessons had in molding Mike Tyson into a boxing Virtuoso.

• Visualizations – Tyson used visualization techniques, created by Cus D’Amato, to help him see himself as a fierce, quick-footed boxer. Cus had Tyson engage in visualizations as part of his nightly ritual. Occasionally, according to ttyson’s book, Cus would sit next to Tyson’s bed and assist him with his nightly visualization routine. Cus had Tyson visualize himself as the undisputed heavyweight champion of the world, a fearsome, unbeatable fighter and as one of the best boxers of all time, even better than Marciano and Ali. He had him visualize his training and his bouts. Cus turned Tyson’s brain into a virtual movie theater.
• Affirmations – Affirmations, like the visualizations, were another part of the reprogramming techniques Cus used on Tyson. Cus had Tyson repeat various affirmations that were tied to his goals, in bed just before falling off to sleep. Cus would repeat many of the affirmations to Tyson even during the day. He’d feed Tyson’s mind with statements about being unbeatable, becoming the undisputed heavyweight champion, going down in history as the greatest boxer the world had ever known, etc.
• Deliberate Practice – Part of Tyson’s training regimen included repeatedly hitting a torso displayed on a mattress, over and over again in the same spot. Every combination he threw at that mattress became programmed into his subconscious. Tyson took these Deliberate Practice Rich Habits with him into the ring. Like an automaton, he hit opponents with the same ferocity and focus he exacted on his mattress.
• Moderate Eating – Cus monitored what Tyson ate every day. If he saw Tyson eating something fattening, like ice cream, he would get in his face, reminding him of the dreams and goals they were pursuing. Tyson would put down his ice cream and re-focus his thinking and behaviors because those dreams and goals were more important to him than ice cream.
• Self-Improvement Reading – Cus instilled in Tyson a love of reading. He encouraged this behavior daily and provided Tyson with all sorts of historical and biographical books beyond just boxing. Tyson credited those books with helping him understand the way people think and thus, helping him psyche out his opponents. One of Tyson’s favorite reading subjects was Alexander the Great. He often thought of himself as boxing’s version of Alexander the Great.
• Learn From Mistakes – In his early amateur bouts, Cus and Tyson would go over all of his mistakes, post-bout, and then correct them in the gym. Cus viewed every one of those early bouts as a learning experience for Tyson. Cus told Tyson that the best lessons came from being defeated. That’s where the hard lessons were learned, he’d tell Tyson.
• Goals – Together, Cus and Tyson set numerous goals always tied to the dream of becoming a heavyweight champion. Every day they focused on their goals. Tyson would go on to become the undisputed heavyweight champion of the world, winning all three belts, the last one on March 7, 1987 at the age of 20. He was the first heavyweight boxer to simultaneously hold the WBA, WBC and IBF titles, and the only heavyweight to successively unify them. He was also the youngest.

Good mentors not only make success possible, they are the fast track to success – Mike Tyson went from street thug to heavyweight champ in just five years, under Cus D’Amato’s mentoring. Tyson, like most individuals who find a success mentor, was very lucky to have found Cus D’Amato. Cus was not only a great trainer, he was steeped in self-help wisdom. What transformed Tyson, Iron Mike Tyson, was his willingness to embrace all of the mentoring Cus could dish out, and his belief, instilled in him by Cus, that he controlled the circumstances of his life.

Mike Tyson is the living embodiment of the power of mentors.

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We build our habits around our values. Habits are really deliberate, repetitive actions spurred on by our values, meaning habits are our values in motion.

But what then are values?

Values = the things most important to us. They are our top priorities in life.

Sometimes our values are good and sometimes they are bad.

When our values are good, we automatically forge good habits, which produces a good life.

Good Values —> Good Habits —> Good Life

When our values are bad, we automatically forge bad habits, which produces a bad life.

Bad Values —> Bad Habits —> Bad Life

That’s the great secret to life.

Therefore, the starting place for habit change of any kind must always first begin with evaluating your values, or what’s most important to you.

Why?

Because you can’t forge habits if they are in conflict with your values.

Good Value Example

Let’s say that one day you suffer a heart attack. Frightened you decide that good health will now become one of your top priorities in life. Good Health, therefore, becomes one of your Values.

Once Good Health rises up your list of priorities, you find yourself building habits around your Good Health Value. New habits will automatically begin to spring forth:

• Habit #1 – You exercise every day
• Habit #2 – You eat healthy every day
• Habit #3 – You moderate your consumption of alcohol
• Habit #4 – You cut back on cigarettes
• Habit #5 – You cut back on all drug use

Two years go buy. You’ve lost 40 pounds and your Doctor reports that your blood pressure is down significantly, your blood sugar level is perfect and your heart is in excellent condition.

Bad Value Example

Let’s imagine that you were born and raised in poverty. Your parents, in order to keep you out of trouble, push you to play football. You not only like football, but you’re very good at it. So good that you receive a scholarship to a Division 1 school. You excel under that school’s football program and you are drafted in the first round of the NFL. Your pay is $3 million. You’re no longer poor. And you want everyone to know that you are now rich – you want to impress everyone with your newfound wealth. So impressing others becomes one of your top priorities, or values, in life. New habits will automatically begin to spring forth:

• Habit #1 – You buy expensive things, like new cars, jewelry, watches, clothes, etc.
• Habit #2 – You spend money on lavish vacations
• Habit #3 – You spend money on expensive restaurants, where you tip big to impress those at the table
• Habit #4 – You buy big, expensive home in an affluent neighborhood so you can show off your wealth

At the beginning of year two, you get seriously injured. Your football career is over. Despite your injury, you continue spending money, trying to impress others, because it is still one of your top priorities in life. Five years after your injury, you’re broke.

Habits are your values in motion. The starting point for massive habit change begins by changing your priorities – AKA your values.

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Every Friday night, JC Jobs would go to his favorite watering hole, Huddy’s, and order a steak and two beers. During the week, JC would adhere to a very strict Rich Habit of intermittent fasting which included eating one very healthy meal every day, Monday through Thursday. This Friday night routine represented JC’s reward meal for the week.

As he approached his car, a Hyundai Elantra, another couple was exiting their car, not far from JC.

“Excuse me. Excuse me. Are you JC Jobs?” the woman asked.

“That I am,” JC replied, smiling. JC had grown accustomed to strangers coming up to him over the years.

The woman was beaming a big smile at JC and grabbed her husband’s arm tightly. “We’ve seen you on TV. You’re that famous Rich Habits author, aren’t you?” the woman asked.

“The one and only,” JC smirked back at the woman.

The husband noticed the car JC was driving and seemed very confused.

“Why are you driving a Hyundai Elantra?’ the husband asked.

“Why wouldn’t I be driving a Hyundai Elantra?” JC replied.

JC could see the confused looks, now etched on both faces.

“Well. You’re, well, famous. We heard you sold half a billion books. You must be rich.” the husband said.

“You got me. I am very well off,” JC confessed.

“But if you’re so rich, why aren’t you driving a Mercedes or Lexus or some expensive car?” the man wondered.

JC stopped fiddling around with his keys and turned to the couple, recognizing an opportunity to teach them an important Rich Habits lesson.

“How you spend your money says a lot about your values,” JC said as he casually approached the couple.

“Most people who buy expensive cars do so because they are trying to impress other people. In their distorted value system, they place how others perceive them at the very top of their list of priorities in life. You see, your values are the things that represent your most important priorities. When you make impressing others by what you own, a priority in life, you will spend your money on expensive things, just to impress them. I, on the other hand, place very little value on what other people think of me. I have no desire to impress others by what I own. Why, if I wanted to I could buy every luxury car dealership in all of Monmouth County with the money I have. Instead, I spend my money based on my values. And my values are: number one family, number two my friends, number three my community and number four local charities. And my value system has served me well. You see, when your priorities are right, your life is good. When you priorities are wrong, your life is bad. There’s nothing wrong with owning an expensive car. But do it for the right reason – because you love the way it looks and drives. Don’t buy expensive things because you place a high priority on impressing others. The sad truth is that the very people who would be impressed by the expensive things you own, are not people worth knowing.”

With that, JC gave the couple a salute and walked away. The couple stared at each other, lost in thought.

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Home Foreclosure

Divorce

Bankruptcy

Damaged Relationships

Disenfranchised Family Members

Retirement Savings Wiped Out

Home Equity Wiped Out

Massive Debt

Constant Stress

Significant Time Invested

Foregoing a Salary

Twenty-seven percent of the self-made millionaire Dreamer-Entrepreneurs in my Rich Habits Study failed at least once and experienced one or more of the above in pursuit of a dream.

Dreamers face a tidal wave of obstacles, pitfalls, risks and adversity. Success requires overcoming all of that.

Simply put, the pursuit of a dream is heroic and those who nonetheless pursue their dreams, are heroes.

Go for your dreams but do so without rose-colored lenses. Expect adversity and prepare for it. Understand that on the other side of adversity, success awaits you. And the byproduct of success is wealth.

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We don’t give much thought to our habits. Most people aren’t even aware of the habits that they have. And that’s a problem because, depending on the study, 40-60% of everything you do every day, is a habit.

The brain creates habits to reduce how much brain fuel it needs to operate. If your habits were an automobile, your habit car would get 100 miles per gallon, compared to other non-habit brain functions, which run at 20 miles per gallon.

Because habits are so important to an efficiently functioning brain, there are many brain regions involved in overseeing habits.

• When you pass a McDonald’s, the image is picked up by your optical nerve and sent to the Insular, which evaluates all external environmental sensory input.
• If the Insular considers the sensory input relevant to your life (think goals/dreams) or urgent (think potential threats), it then forwards that signal to the Reticular Activating System (RAS), which further evaluates the sensory information and makes the final decision on relevance/urgency.
• If the RAS gatekeeper gives an OK, it allows that information to proceed to the next bus stop – the Nucleus Accumbens, the brain’s impulse response department.
• If the Nucleus Accumbens recognizes those arches as a habit Que, it sends an email to the Basal Ganglia. If it recognizes the sensory info as a threat, it sends the signal to the Amygdala, the emotional center of the brain and where fight or flight decisions are made.
• The Basal Ganglia reads the email and if it determines that the environmental info = a habit trigger, it notifies the clump of neurons where the McDonald’s habit resides in the Neocortex (outer layer of the brain) to engage in a habit.
• That group of neurons then comes to life and sends a message to the Dorsalateral Prefrontal Cortex, the brain’s impulse control dept., that it would like to go to work and begin the habit.
• The Dorsalateral Prefrontal Cortex makes an executive decision to engage or not engage in the habit. In other words, the Dorsalateral Prefrontal Cortex has final say over any habit.
• It cancels the habit request by sending a message to the Nucleus Accumbens and the Basal Ganglia to calm down. Basically a cease and desist order is issued.
• If you’re not focused on living a healthy life, or not on some type of diet, the Prefrontal Cortex will not send these two brain regions a message to cease and desist.
• This = a green light to the Basal Ganglia to authorize the engagement of the habit. So, the Basal Ganglia does this authorization by sending a signal to the Cerebellum, telling it to engage in the physical activity required to turn the steering wheel of your car into the McDonald’s parking lot so you can eat some hamburgers and french fries.

All of this takes place instantaneously. Amazing!

So, pay attention to your habits. They put your brain on autopilot for success, wealth and good health. Or, they can put your brain on autopilot for failure, poverty and poor health.

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Ideology is subconscious programming, forged primarily in the fires of childhood.

We typically pick up our ideologies from our parents. But we can also forge ideologies during our lives through the influence of other respected family members, friends, peers, teachers, the neighborhood in which we live, books, media, etc.

When you are anchored in ideology, that can be a good thing or a bad thing.

Success ideologies are those which are anchored in love, optimism, open-mindedness, respect for others opinions, a desire to grow, improve, achieve, good health habits and which stimulate you to forge relationships with other individuals who share likeminded ideologies.

Failure ideologies are those which anchor you in anger, hate, negativity, pessimism, hopelessness, dependency, blame, inaction and poor health habits. The unsuccessful forge relationships and have a habit of surrounding themselves with others who share likeminded ideologies.

Examples of Failure Ideologies

• Socialism/Communism/Collectivism
• Big Government/Statism
• Crony Capitalism
• Racism
• Political Correctness/Group Think
• Discrimination
• Identity Politics
• Consumerism/Materialism
• Lawlessness

Examples of Good Ideologies

• Unfettered Capitalism
• Limited Government
• Individualism
• Classical Liberalism
• Freedom of Speech
• Most Religions
• Equality in Opportunity
• Protestant Work Ethic
• Frugality
• Self-Improvement
• American Dream/Pursuit of Wealth/Success
• Lawfulness

With respect to success, any ideology which encourages freedom of thought, speech or action is generally a good ideology because success depends on freedom.

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There are two schools of thought that people fall into. Each school of thought was programmed into you by your parents, teachers, mentors or your environment. One school of thought leads to poverty and the other to wealth:

1. Poverty School of Thought: I Am Not Responsible for My Life Circumstances – AKA Victim Mindset
2. Wealth School of Thought: I Am Responsible for My Life Circumstances – AKA Self-Reliant Mindset

Those who were raised with the Victim Mindset believe that everything that happens to them in life is caused by other people, the economy, the wealthy, the government, Wall Street, Republicans, Democrats, employers etc. They see anyone who is successful in life as lucky, evil, exploitative, born into the right family, manipulative, etc.

They do not accept the fact that their circumstances in life can be changed. They were born poor and they believe they will stay poor, held back by forces outside their control. They hold on to this negative programming for dear life and attack, belittle or ridicule anyone, like myself, who dares to suggest they, as adults, are the cause of their life circumstances.

Those who were programmed with the Self-Reliant Mindset believe they are the cause of their adult life circumstances. They have been raised to believe they can change their circumstances and become whatever it is they desire, so long as they work hard, forge good habits, improve every day, and make sound decisions.

For those who embrace this school of thought, it is irrelevant what type of family they were born into, the nature of the economy, what government or politicians do and what others try to do to them.  If they were born poor they believe they can, nonetheless, become rich. The self-reliant believe they are the masters of their life and can change the circumstances of their life for the better/. And because they believe this, they seek to improve by gaining knowledge, perfecting their skills, pursuing goals/dreams and surrounding themselves with other self-reliant individuals.

If you find yourself in the first school of thought, you have been programmed to fail. You need to change your negative programming. You need to shift from negative thinking to positive thinking.

Start by giving thanks every day for what you do have – this is the Gratitude Rich Habit. Gratitude stops the Poor Habit of envy in its tracks. Envy is a very bad, negative emotion that will keep you poor.

Every day express gratitude for three things that went right in your life yesterday. Eventually, gratitude will become a habit and envy will lose its power over you.

Next, you need to begin a process of self-improvement that includes self-help reading, self-education, daily practice, building Gold-Plated, Rich Relationships and habit change.

Reading –  Read to learn 20-30 minutes a day: biographies of successful people, self-help books, career-related material, industry-related material.

Practice – Engage in two – three hours of daily practice to perfect any skills that you use to earn a living. This will eventually transform you into a Virtuoso in what you do. People and companies will pay you a premium for your Virtuoso skills.

Gold-Plated Relationships – Join a local, community-based non-profit. Most of these non-profits are run by the most successful people in your community. These individuals will help open doors for you and, once you gain their trust, will do business with you.

Habit Change – Forge Rich Habits that will replace your Poor Habits. You begin this process by identifying each habit that is holding you back in life. Make a list of time-wasting habits, poor health habits, negative emotional habits and poor money habits.

Once you have identified your Poor Habits, you can then replace them with their opposite – Rich Habits.

You can only change a habit if you are aware it exists, so awareness is the key changing your habits. Seek to change one habit every six months. Each time you forge a Rich Habit, the contradictory Poor Habit will automatically die on the vine. Additionally, each new Rich Habit you adopt, will give birth to Complementary Rich Habits. Complimentary Rich Habits sprout automatically, once a Rich Habit is forged. These Complementary Rich Habits will weaken and then eliminate Contradictory Poor Habits, without much effort or willpower on your part.

You have the power to reprogram you mind. And when you reprogram your mind from a Victim Mindset to a Self-Reliant Mindset, everything bad about your life will begin to disappear.

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What happens if you get fired?

What happens if your business fails?

What happens if you experience an unexpected medical emergency that interferes with your ability to Earn an income?

Almost all of the self-made millionaires in my Rich Habits Study had a Plan B – one or more additional streams of income that acted like a a buffer during downturns in the economy or unexpected life consequences.

Each additional stream of income you create, keeps you from becoming homeless, keeps your kids in college and prevents you from having to steal from your retirement funds in order to survive the unexpected consequences life oftentimes fire hoses in your direction.

These unexpected consequences are the reason why you need a Plan B.

It takes many years before a revenue stream will generate enough cash flow to rescue you if your main income stream becomes disabled. So, creating one now is your insurance against future unexpected consequences. Ten years from now, if something unexpected happens, you’ll be glad you made the investment in your Plan B.

Because so many self-made millionaires in my Rich Habits Study had multiple streams of income, I decided, in late 2006, to take a page out of their book – I began investing my time and money in building a second stream of income in the form of a financial planning practice, while running my CPA firm. I had to study and take numerous exams in order to obtain important security licenses, certifications and designations, which took about 1,000 hours of my time (and some money).

Fast forward to today, and my Financial Planning revenue stream generates between $50,000 – $100,000 in cash flow every year.

In 2009, once I was done with my financial planning studies, I began investing my time and money in another revenue stream – writing books. Creating that revenue stream was very expensive, not only in time by also in money –  about 10,000 hours in my time and well over $100,000 in money.

That investment has birthed five books and close to $500,000 in royalty revenue.

In order to keep that royalty revenue stream going, I devote between 3-4 hours each day engaged in writing and media promotion.

At this very moment, I am in the throes of creating a new, fourth stream of income. For the past five years, I’ve been doing about five paid speaking engagements a year. Thanks to the strength of my brand, I am able to charge $10,000-$15,000 to speak in the U.S, and $20,000-$25,000 to speak outside the U.S. Up to now, all of my paid speaking engagements were ones that just dropped in my lap thanks to the success of my books and all of the media attention my books and research have received.

In late 2019, I decided to invest significant time and money in growing my Speaker Business. If I am successful, I expect, in time, this new revenue stream to generate about $500,000 in revenue every year.

Within the next two years, I plan on adding a fifth revenue stream – Rich Habits Training events. My Training revenue stream will be fed by my books and my speaking engagements.

And that highlights a very important point about revenue streams – each revenue stream you create, often gives birth to additional related revenue streams.

• My CPA Revenue Stream currently helps feed my Financial Planning Revenue Stream
• My Author Revenue Stream currently helps feed my Speaker Revenue Stream
• My Author and Speaker Revenue Streams will help feed my future Rich Habits Training Revenue Stream

But in order to create multiple related streams of income, you have to start that first revenue stream. That first revenue stream will lead to other complimentary and related revenue streams.

In time, you will have numerous related revenue streams and these streams will not only help you build more wealth, they will become a buffer against economic downturns or unexpected consequences that might negatively impact your main revenue stream – your job.

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“I have yet to find the man, however exalted his station, who did not do better work and put forth greater effort under a spirit of approval than under a spirit of criticism.”  Charles Schwab

Criticism is necessary for success. You need feedback from others.

But all too often that feedback is mired in negative, destructive criticism that lacks any real specific advice or help.

“The reason you’re not selling more is your product sucks.” “You’re bossy, arrogant, pompous, (fill in the blank).” You’re failing because you’re bad at what you do, you’re doing it all wrong or you need to change what you’re doing.”

While most of that may be true, it lacks any constructive, specific feedback. You’re wasting your time listening to it.

Most criticism you will receive, is unfortunately going to be this negative, generalized destructive type of criticism and not the positive, specific, constructive type that helps you improve, grow and move forward with your dreams and goals.

Booleaders offer only negative criticism because they, themselves, have little to no idea how to help you. They’ve never succeeded in doing what you do, so their advice must be general and lack any specific, constructive feedback. This type of negative, destructive criticism only brings you down; it deflates you, slowing or stopping you on your path to success.

When you are pursuing a dream or goals, you absolutely must seek out only those who offer positive, specific, constructive criticism. You need to seek out Cheerleaders and not Booleaders.

Cheerleaders offer constructive feedback that will help you improve and grow and, therefore succeed. Their criticism has tremendous value because they know what they are talking about. Their knowledge is valuable because they succeeded in doing what you are doing, or they have a track record of helping others like you succeed. They have gravitas by virtue of their previous success.

If you want to succeed in realizing your dream, find Cheerleaders and avoid Booleaders.

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